Morrisons More Card 2025: Everything You Need to Know
The Morrisons More Card remains one of the UK’s leading supermarket loyalty schemes in 2025. It allows shoppers to earn points on groceries, fuel, and household items, which can be redeemed for discounts and special offers. This guide explores how the scheme works, how to earn and redeem points, and strategies for maximising its value.
Getting Started
Signing Up
The Morrisons More Card is free to join. You can sign up online, via the app, or in-store. Once registered, the card can be used immediately for online or in-store purchases.
Linking to Online Account
Linking the More Card to your Morrisons online account ensures that points are automatically added when shopping online.
Earning Points
In-Store Shopping
You earn points for every pound spent on groceries and household items. In 2025, the standard rate remains 1 point per £1.
Online Shopping
Points are earned on all online orders. Integration with Click & Collect and home delivery ensures points are not missed.
Fuel Purchases
Purchases at Morrisons petrol stations also earn points. Points rates can vary depending on promotions.
Promotions and Bonus Points
Morrisons regularly runs promotions offering double or triple points on selected items. The app allows customers to activate personalised offers based on shopping habits.
Redeeming Points
In-Store and Online
Points can be redeemed at checkout for discounts on future shopping. 1 point typically equals 1p, and redemption can be partial or full depending on the points balance.
Special Offers
Morrisons occasionally offers exclusive redemption events or partner rewards, where points can be exchanged for vouchers, products, or experiences.
Benefits of the Morrisons More Card
Cost Savings
Regular shoppers can save significant amounts by redeeming points on groceries or fuel.
Personalised Offers
Tailored promotions make it easier to earn extra points on items you buy frequently.
Integration Across Channels
Whether shopping online, in-store, or via Click & Collect, points accumulate consistently.
Partner Rewards
Points can be redeemed with partner retailers, expanding their value beyond groceries.
Challenges
Point Value
The standard conversion rate of 1 point per £1 spent offers modest returns. Maximum benefit requires active engagement with promotions.
Expiry Policy
Points may expire if the card is inactive for a period, usually 12 months. Regular use is needed to maintain balances.
Limited High-Value Redemptions
While points can be used for discounts, there are fewer options for high-value redemption compared to schemes like Nectar Avios transfers.
Expert Tips for 2025
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Activate Offers Weekly
Check the app every week to unlock bonus points. -
Combine Shopping with Fuel Purchases
Earning points on fuel boosts total returns for frequent drivers. -
Plan Redemptions Strategically
Save points for larger orders or seasonal shopping for greater impact. -
Link Online and In-Store Accounts
Ensure points are consistently collected across all channels. -
Track Expiry Dates
Use points before expiry to avoid losing value.
Customer Feedback
Morrisons More users report satisfaction with the scheme, particularly for routine weekly shops. Bonus point promotions are appreciated, but some customers wish there were more high-value redemption options.
Comparison with Competitors
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Tesco Clubcard and Sainsbury’s Nectar offer more diverse redemption options, including travel points.
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Asda Rewards is similar but lacks widespread partner integration.
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Morrisons More excels in seamless integration across in-store, online, and fuel purchases.
Conclusion
The Morrisons More Card in 2025 continues to provide real value to regular shoppers. While the point accrual rate is modest, frequent engagement with promotions and strategic redemptions make it worthwhile. For households that shop regularly at Morrisons, combining the More Card with online shopping or Click & Collect maximises convenience and savings.
