George at Asda 2025: Latest Fashion Trends, Sizes, and Styling Tips
George at Asda has become one of the UK’s go-to names for affordable fashion that doesn’t compromise on quality or style. What started in 1990 as a supermarket clothing line has evolved into a fully fledged brand, known for its comfort-focused designs, reliable fits, and seasonal collections that rival high-street labels.
In 2025, George continues to lead the way in supermarket fashion with new sustainability goals, updated size ranges, and versatile designs for every age group. Whether you’re refreshing your wardrobe or shopping for your family, here’s everything you need to know about George at Asda this year.
A Brief Look at the Brand
George was launched by Asda in partnership with British fashion designer George Davies, who also founded Next. The goal was simple: bring high-street style to supermarket shelves at prices families could afford.
Over three decades later, George is one of the UK’s top clothing retailers by volume, selling millions of garments annually across womenswear, menswear, childrenswear, and home collections.
Today, George products are sold in nearly every Asda Superstore and Asda Living location, as well as online at George.com, Asda’s dedicated fashion and homeware platform.
What’s New in George’s 2025 Collection
George’s 2025 range focuses on comfort, sustainability, and value. The brand has introduced more recycled materials, natural fabrics, and timeless wardrobe staples that work across seasons.
Womenswear
The new women’s collection blends relaxed tailoring with feminine detail. Expect neutral tones, textured fabrics, and versatile layering pieces that transition from work to weekend.
Popular highlights include:
- Soft tailored blazers in linen blends.
- Midi dresses in breathable cotton and viscose.
- High-rise denim jeans with stretch for comfort.
- Cable-knit jumpers and ribbed cardigans for colder months.
Seasonal lines like Spring Edit and Winter Warmers showcase affordable versions of current trends — oversized coats, co-ord sets, and soft knitwear under £35.
Menswear
George’s menswear sticks to its winning formula of simple, smart-casual design. The 2025 focus is on durability and fit, with new additions to the Everyday Essentials range.
Top picks include:
- Slim-fit chinos in neutral and navy tones.
- Organic cotton T-shirts and polo shirts.
- Brushed flannel shirts for layering.
- Activewear hoodies and stretch joggers.
Men’s outerwear is also a standout this year, featuring waterproof parkas and quilted jackets designed for both comfort and practicality.
Kidswear and School Uniforms
George’s childrenswear continues to be one of the most affordable and durable options for families. In 2025, Asda expanded its Back to School range with stain-resistant fabrics, adjustable waistbands, and easy-iron shirts — all available in multi-packs.
The kids’ everyday range includes bright T-shirts, printed leggings, pyjamas, and waterproof coats made with recycled materials. Babywear features soft cotton sleep suits and unisex neutral tones that work for mix-and-match wardrobes.
Sustainability and Ethical Fashion
Sustainability is now central to George’s design strategy. By 2025, the brand reports that over 85% of its cotton is responsibly sourced through the Better Cotton Initiative. Packaging has also been reduced across the supply chain, with paper hang tags replacing plastic.
George is part of Asda’s “Transform to Zero” plan, aiming to make all own-brand packaging recyclable, reusable, or compostable by 2025. The company also partners with recycling charities through the Textile Takeback Scheme, allowing shoppers to drop off unwanted clothes in store for recycling or donation.
In addition, George has launched the George for Good label to highlight eco-conscious pieces made with recycled polyester, organic cotton, or water-saving dye processes.
Sizes and Fit Guide
George is known for inclusive sizing and accessible fit across all categories.
Womenswear
- Regular: Sizes 6–24
- Tall: Sizes 8–20
- Maternity: Sizes 8–22
- Lingerie: 32A–42DD
Women’s fits tend to be true to size, though outerwear and knitwear are designed for layering with slightly relaxed cuts.
Menswear
- Tops: S–XXXL
- Jeans and trousers: 28–42 inch waist, with short, regular, or long leg options.
George’s men’s collection is designed for practical comfort, with adjustable waistbands and stretch fabrics used across popular items.
Kids and Baby
- Baby: Newborn–24 months
- Children: 1–14 years
Schoolwear often includes adjustable features for growth, and kids’ footwear is designed with removable insoles to help parents check fit at home.
How to Shop George Online
George’s dedicated fashion site, George.com, makes it easy to browse the full collection from home.
You can filter by:
- Category (Men, Women, Kids, Home)
- Size and fit
- Material type (organic, recycled, sustainable)
- Price range or sale offers
Delivery options include:
- Home delivery within 3–5 working days.
- Click & Collect at Asda stores, often ready within 24 hours.
- Free returns within 30 days via post or store drop-off.
The site regularly features clearance events and flash sales, with discounts up to 50% on seasonal clothing and homeware.
In-Store Shopping Experience
In-store, George sections are easy to navigate, with women’s, men’s, and kidswear displayed separately alongside the homeware and lingerie departments. Asda Living stores offer the widest selection, including larger ranges and fitting rooms.
Seasonal rails are refreshed every six weeks, and promotions are highlighted clearly — especially for multi-buy deals and schoolwear events. Customers can also earn Asda Rewards while shopping for George items by scanning the Rewards app at checkout.
Style and Outfit Tips for 2025
George’s 2025 collection focuses on wearable, timeless looks with a nod to current trends. Here’s how to style key pieces this year:
For women: Pair wide-leg trousers with fitted knits for balance, or layer a structured blazer over soft midi dresses for a smart-casual office look. Accessorise with neutral trainers or ankle boots for everyday wear.
For men: Combine chinos or slim jeans with casual overshirts and a lightweight jacket. Add white trainers or desert boots to stay effortlessly sharp.
For kids: Mix printed T-shirts with durable jeans or leggings for school and playtime. Add waterproof jackets and wellies for outdoor activities.
The brand’s focus on mix-and-match basics means you can create dozens of combinations without overspending.
Price Ranges
George remains one of the most affordable clothing options in the UK. Typical prices include:
- Women’s jeans: £12–£22
- Men’s shirts: £10–£20
- Kids’ T-shirts: from £4
- School uniforms: from £3 per item
- Winter coats: from £25
These prices often drop during seasonal promotions or online sales.
How George Compares to Other Supermarket Brands
| Brand | Focus | Typical Price Range | Sustainability Focus |
|---|---|---|---|
| George at Asda | Everyday fashion for families | £4–£45 | Strong (Better Cotton Initiative, recycled fabrics) |
| F&F (Tesco) | Trend-led basics and workwear | £5–£50 | Moderate (Made Mindfully tag) |
| Tu (Sainsbury’s) | Contemporary lifestyle fashion | £6–£55 | High (organic and Fairtrade materials) |
| Nutmeg (Morrisons) | Kidswear and family essentials | £3–£35 | Moderate |
George stands out for its mix of affordability, consistent sizing, and accessible sustainable fashion.
Final Thoughts
George at Asda has built its reputation by combining practicality, affordability, and modern design — a formula that continues to resonate in 2025. With new eco-conscious fabrics, inclusive sizing, and well-made wardrobe staples, George remains one of the UK’s most trusted supermarket clothing brands.
Whether you’re shopping online at George.com or browsing in your local Asda, the brand’s focus on quality and comfort makes everyday style simple and stress-free. From workwear to schoolwear and everything in between, George delivers fashion that fits real life — and real budgets.
