Lidl Plus App 2025: How to Maximise Savings with Ease

The Lidl Plus app is Lidl’s loyalty and digital coupon platform. In 2025, it continues to be a key way for customers to save money, access special offers, and collect rewards while shopping online or in-store. This guide covers how the app works, the benefits, and strategies to maximise savings.

Getting Started

Downloading the App

The Lidl Plus app is free and available for iOS and Android devices. After downloading, create an account with basic details and link it to your preferred store.

Linking to Online Orders

Linking the app to your Lidl online account ensures rewards and offers are automatically applied when shopping online.

How Lidl Plus Works

Digital Coupons

The app provides weekly coupons that can be redeemed in-store or online. These include discounts on groceries, household products, and seasonal items.

Personalised Offers

Lidl Plus uses purchase history to provide offers tailored to each shopper’s preferences. For example, customers who buy milk regularly may receive bonus discounts on dairy products.

Receipt Storage

The app stores digital receipts, making it easy to track purchases, returns, and spending patterns.

Scratch Cards

Weekly digital scratch cards offer the chance to win Lidl vouchers or discounts, adding gamification to the shopping experience.

Benefits of Lidl Plus

Cost Savings

Shoppers can save money through coupons, scratch cards, and personalised offers.

Convenience

Offers are automatically applied online and in-store, reducing the need to clip paper coupons.

Tracking and Insights

Digital receipts and app analytics help customers understand their spending habits and plan future orders.

Access to Promotions

Lidl Plus users often receive early notifications for Specialbuys and seasonal campaigns.

Limitations

Availability

Some features may not be available in all regions, particularly in rural areas.

Requires Smartphone

The app requires a smartphone to access offers, making it less accessible for customers without mobile devices.

Limited Online Integration

While most offers apply online, certain promotions may only be available in-store.

Tips to Maximise Savings

1. Check Offers Weekly

Review the app every week to activate digital coupons and scratch cards.

2. Plan Shopping Around Offers

Align grocery orders with active coupons to maximise savings.

3. Link Online Orders

Ensure your online account is linked to the app so points and offers are automatically applied.

4. Use Scratch Cards

Play scratch cards weekly to potentially unlock additional discounts.

5. Monitor Expiry Dates

Coupons and scratch cards often have expiry dates; track them carefully.

Customer Feedback

Users generally praise Lidl Plus for ease of use, consistent savings, and personalised offers. Some note that online integration could be improved to match in-store functionality fully.

Comparison with Competitors

• Tesco Clubcard and Sainsbury’s Nectar offer broader redemption options but may require more effort to track points.

• Asda Rewards provides cash-back style benefits similar to Lidl Plus.

• Lidl Plus is unique in combining personalised coupons, digital receipts, and gamified scratch cards.

Conclusion

Lidl Plus in 2025 is an effective tool for shoppers looking to save money and track spending. With weekly coupons, personalised offers, and scratch cards, the app complements online and in-store shopping. By staying engaged and planning purchases around offers, users can significantly reduce grocery costs while enjoying convenience and rewards.